Transgender influencers are changing Brazil’s advertising industry

Transgender influencers are changing Brazil’s advertising industry

Transgender influencers are being signed up by advertisers in Brazil looking to reach new audiences.

Thiessa, whose YouTube videos have amassed 35 million views, says she and others can help reach the kinds of customers that traditional TV stars cannot.

But, for trans influencers such as Lucca Najar, not all brands are welcome.

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